Digital Signage: A Fast Growing & Fascinating Industry

This is a cross post of an article I originally wrote for Sparksheet…

The Internet has transformed advertising from a one-way broadcast medium into a truly interactive, two-way experience. But one area that most people still associate with the advertising 1.0 era is the out-of-home industry. While digital signage has been around for decades, billboards, posters and in-aisle promotions have for the most part remained in the pre-Internet age.

But that’s starting to change. Smart brands and savvy advertisers are using screens to engage passersby in a creative, entertaining and memorable way. Technological advancements in touchscreens, gestural interface and facial recognition software are making rich, interactive out-of-home campaigns a reality.

As younger consumers turn away from traditional media, innovative and interactive digital campaigns are becoming an invaluable way to reach the increasingly important millennial crowd.

With mobile adoption, post-recession marketing budgets and screen technology on the ascent, the out-of-home industry is poised to come out of its shell.

Continue reading on Sparksheet…