Category: Marketing

Technology Without Borders

As I sit down on the 125 bus heading towards Rondizzoni metro station, it hit me how amazing this globalized tech world has become. I’m not sure when it happened. Maybe it happened 2 months ago when I had packed up and came down to Santiago. Maybe. I spend fewer hours a day in front […]

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Dieter Rams’ Ten Principles of Good Design

This was done back in the 1970’s and still rings true today. Dieter Ram’s 10 principles of good design – print them out, and compare them to every website you visit. Or just memorize them. According to Dieter, good design: – Is innovative – Makes a product useful – Has aesthetic quality and value – […]

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QR, Bridging the Gap Between the Physical and Digital Worlds

This is a cross post of an article I wrote at Sparksheet Now that smartphones have gone mainstream, mobile technology is moving toward deeper interaction with the physical world. People share their locations on Foursquare, Gowalla and Facebook. There are taxi-sharing apps, apps that help you find parking spots, apps that recommend nearby restaurants and […]

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